METOKEN

July 03, 2018

social trading platform Style.me

The Me Token’s inaugural platform will be Style.me, a fashion-focused social commerce platform that has been developed and will be launched prior to the token sale event. Style.me’s competitive advantage includes years of experience building a virtual fitting room technology for the fashion eCommerce space. We are now ready to move into our next developmental phase and integrate the use of the Ethereum blockchain along with the ERC-20 standardized token which will drive the Style.me social commerce market.

Executive Summary

Following the Style.me social commerce platform, the Me Token will expand to additional platforms in different verticals where similar relationships between influencers, shoppers, and commerce platforms can be applied. The Me Token Company will incentivize other platforms by seeding initial Me Tokens and allowing new platforms the opportunity to tap into the existing MeToken user base.

Our broader vision is to build the EconoMe which will be the world’s first comprehensive social commerce market that includes a wider variety of brands and influencers who have the social leverage to connect with millions of additional digital shoppers.

Social Commerce is growing faster than traditional eCommerce

93% of consumers rely on user-generated content to make their purchase decision
$36B of Social Media Marketing spending estimated in 2017
3x increase in Social Media Marketing spending from 2013-2017

The Problem

Problem#1
Unbalanced Distribution of Value
Social platforms gain all of their value from the content influencers create without giving them anything in return for their contributions.

Problem#2
Broken Sales Cycle
Social media’s current structure fails to bridge the gap between discovery and sales conversion.

Problem#3
Lack of Control
Users have no control over how their data is used by social platforms.

The Solution

Me Token and the first “EconoME,” Style.me
EconoME is a new decentralized model for digital content creation. The Me Token, an ERC-20 token, acts as a community currency by ME-adopted social commerce platforms. Optimized for all users, Style.me is a shoppable, Instagram-like fashion experience. Style.me monetarily incentivises quality content creation from influencers and brands while rewarding users for opting in to receive targeted advertisements.

The platform connects and rewards fashion influencers, consumers, and brands. For example, Influencers are able to post brands’ outfits on the platform. Users can like and share such posts, while both parties are rewarded for content creation and engagement. Using Style.me’s patented virtual fitting room, shoppers can try on the outfit, and even purchase directly.

Fashion brands are happy due to a satisfied customer and a valued influencer.

Influencers

Token compensation for content
Tiered system of reward earnings
Fair and transparent content distribution

Consumers

Token compensation for sharing data
Fully shoppable content
Digital fitting room, style advice, and more

Brands

Higher click-through rate
More conversions
Better influencer ROI

Why METOKEN

Style.me founded in 2015 by serial entrepreneur Jonathan Leong
Expert fashion, technology and social commerce teams
Established fashion industry network
State of the art image recognition software
Proprietary patented technology

Core Functionalities

Style.me’s core functionality is a chronological feed of user-generated, shoppable, and inspiring fashion content curated to meet user’s personal preferences. Each component is further elucidated in the ensuing sections.

Inspiring Fashion Content

The content displayed on Style.me will inspire users to discover and collect new fashion ideas, trends, and looks. Therefore, users will find fashion related content on Style.me which is similar to the content on popular social networks and social commerce platforms such as Instagram, Pinterest, Wanelo, Open Sky, etc. but with a focus on fashion.